Business Success
for midlife women who want clarity, confidence, and consistent clients.
Coaching | Courses | Community | Brand Services
Not branding for branding's sake.
It's business and brand architecture.
Reclaim
Your true expertise
You're here to build something significant.
You’ve got experience, skills, and wisdom. And you want to honor that in this chapter of your career.
While there’s no shortage of talent or ideas, structure, clarity, and confident direction are in need.
You’ve tried courses, tips, “quick fixes,” and strategies that promise growth, yet nothing seems to stick.
No doubt you’re exhausted and discouraged. (And on the tougher days, you wonder if you’ve made the right choice.)
You are brilliant, but your brilliance can’t shine through a fog of questions and confusion.
This is where I come in. I bring strategy and design to your ideas so your business momentum can happen.
Illuminate
A path that finally works
You don't need more hustle.
What you need is clarity, strategy, and support built for the next stage of your business.
Bright Brand helps midlife women like you grow with:
🌟 Brand & marketing coaching — real strategy, deep transformation, and the tools to refine your message, offers, and visibility.
🌟 Courses at multiple levels — solve specific growth challenges, delivered with real outcomes (not vague tactics).
🌟 A vibrant community with loads of free, high-value support — inspiration, training, workshops, and real connection so you never build alone.
🌟 White-glove brand services — from VIP Brand Identity Days to Website in a Week and full brand graphics — for when you want done-for-you execution.
It’s everything you need — and your soul craves — to build not just a business, but your thriving, confident next chapter.
Transform
Your Expertise Into Your Dream Business
Growing your business shouldn’t feel confusing or overwhelming. Bright Brand gives you the strategy, structure, and support that help midlife women turn their expertise into real momentum, and real results. Here’s how we do it:
1
Claim your brilliance
Own your worth, define your expertise, and express a brand that reflects who you truly are.
2
Build with Structure
Use proven frameworks and expert guidance to create offers, messaging, and systems that work.
3
Grow with support
Surround yourself with coaching, community, and resources that keep you consistent and confident.
With the right strategy and support, your expertise becomes a thriving business. Get ready for your next exciting chapter!
Hi, I'm Julie Stroud, brand strategist and founder of Bright Brand.
I understand what it feels like to step into the unknown and launch a business. After decades in learning and development, sales and marketing, I started my marketing agency at the age of 50. And as a single mom, failure wasn’t an option.
Midlife women are now launching more businesses than ever — and your skills, leadership, and life experience give you a powerful head start.
As a Brand & Business Architect, I listen for the raw materials in your experience and quickly design a structure you can put into action. This includes a complete brand, a marketing strategy, and sales materials—so you can attract customers and sell to them.
You bring the expertise. I bring the structure, support, and strategy to help you succeed.
Clarity
Services for your brilliant business
Move forward with confidence. For any stage of business - just starting, rebuilding, or ready for a brand that finally matches your brilliance.
Coaching & Courses
Clarity that builds confidence and momentum.
Gain access to proven frameworks, personalized guidance, and step-by-step paths that help you define your message, refine your offers, and grow your business with clarity. Perfect for the woman who wants direction, support, and a plan she can actually follow.
Includes:
• 1:1 Coaching
• Group Programs
• Self-paced Courses
Community
You don’t have to build your business alone.
Inside Bright Brand Builders, you’ll find inspiration, training, live workshops, and a circle of brilliant women who understand your journey. This is your business home base — the support system that keeps you consistent and encouraged.
Includes:
• Training & Inspirational Audios
• Live Monthly Workshops
• Momentum Challenges & Support
Brand Services
Done-for-you services that elevate your business from the inside out.
Get expert brand strategy, high-end creative, and website support so your brand reflects your brilliance. Perfect for the entrepreneur who wants clarity, consistency, and a strong foundation built with her, not a DIY trial-and-error experience. Take your business to the next level.
Includes:
• VIP Brand Identity Day
• Website in a Week
• Brand Visual Identity Design
Bright Brand is for brilliant midlife women building service-based businesses, such as coaches, consultants, strategists, marketers, and financial professionals who want clarity, confidence, and consistent clients.
Believe
What Bright Brand can do for you:
Vicki’s clear direction
My strategic planning facilitation and coaching business is booming, and my messaging and website haven’t kept up with the growth. I love the clarity my VIP Day gave. Julie brought my ideal client to life, as well as my brand archetypes, a brand message, tagline, one-liner, and website headline. I now have the tools to speak to the people who need my services.
Vicki Terrill
Anessa’s big vision
I have a big vision for a coaching business that’s really a movement. Being coached by Julie, I have defined the problem I solve and the message I share. Julie provided lots of resources and gave meaningful homework exercises between sessions, so I made exciting progress. Her coaching made my refreshed business possible!
Anessa Collins
Dee’s bold move
After years of trying to get a clear direction for my business, Julie’s VIP Day uncorked my holdups. Her process honed my unique attributes, brand, and services. We decided a refreshed design was needed, and as a result, ideal clients are coming to me and getting great results. I now have a renewed enthusiasm for my work and the value I provide!
Dee Nott
You've spent a lifetime developing your expertise. Now it's time to build a business that reflects it.
With the right clarity, structure, and support, your brilliance becomes impossible to miss and undeniable to your ideal clients.
Your next chapter is calling — and it’s brighter than you think.
Let’s build the business you were made for.