If you’re not clear on your brand, there’s no way your customers will be.
What do brands major brands like Coca-Cola, Chevy, and Chanel have that others don’t?
They all contain messages that reach the customer’s heart.
That’s right, a brand is an aspiration that resonates with the customer.
When your brand is distinctive and clear, your customers will understand what you are saying. They will buy what you are selling. And they will love what your brand is doing for them.
The best part is, you establish a brand like that in one day.
There’s a secret recipe for brand identity goodness.
Remember the last time you did a personality profile? You likely had a great big “I get it” moment.
Brand archetyping is the personality profile for brands.
Put that together with a clear message a la StoryBrand, and wowza!
When a business establishes a clear message + human-like tone of voice, customers can’t help noticing.
The VIP Day is an original program with original tools I created to supercharge the process of branding your business.
Your VIP Day Experience
Get the clarity to stand out in a crowded marketplace.
Get the power to connect with your ideal customer.
9:00 am - 10:15 am
Your clear customer persona
The first rule in marketing is to understand your customer. We’ll create your brand customer persona, a tool you can use for years to contextualize all of your marketing activity.
10:30 am - 12:00 pm
Your clear message, a la StoryBrand
Next, we’ll create the 7 parts of your StoryBrand brand script. We’ll establish the most important messages that cause a customer to engage and buy.
1:00 pm - 2:00 pm
Your brand archetype mix
Everyone has a personality. So does your business. When you know your dominant and influencing archetypes, you’ll understand how your brand can show up in the marketplace. It will influence how your brand looks and sounds, as well as your marketing strategies.
Here is what you get:
● Your customer persona.
● Your unique brand archetype mix (brand personality).
● Your StoryBranded message, written in your brand tone of voice.
● Brand tagline.
● Brand one-liner.
● Website headline.
● Lead generator concept.
● 2 social media posts using your StoryBrand message.
● Recommendations to implement your distinct brand.
● Understanding your brand in a clear new way and feeling excited about the future!
My strategic planning facilitation and coaching business is booming, and my messaging and website hadn’t kept up with the growth. It was time to clarify my brand identity and brand copy. I absolutely loved my VIP Day and the clarity it gave me. Julie brought my ideal client to life as well as who I am at my core. I also have a clear depiction of my brand archetypes, a Brand Script, new tagline, one-liner, website headline, and more. I now have the tools to speak confidently about what I do to the people who truly need my services.
Level 5 Impact
3 ways you can have your VIP day
Experience the deep dive of a VIP Day, suited to your business.
Zoom with you.
The most convenient and cost-effective way for a brand transformation. We’ll meet by Zoom with you and your business partner if you have one.
Zoom facilitation with your team.
We can accommodate you and your team in a lively Zoom event. Get key players’ input as we dial in your brand.
Include your team for an interactive day of establishing your unique brand. We’ll come to you; travel fees apply.
You deserve a brand that customers understand, buy from, and love.