Winning! The resources you need for success.
Here are our favorite books & courses, tools & tech.
And the Bright Brand blog filled with tips, pdfs, how-to’s, and more.
Blog
The Anatomy of a Website: StoryBrand Website Messaging for Coaches and Consultants
Ready increase conversions on your website? Here is the StoryBrand website messaging framework for coaches and consultants.
10 Tips to Grow your Email List Organically
Email marketing is a key aspect to a marketing strategy for any coach or consultant. A healthy email list is one of your greatest assets. Here's how to grow your list organically and without ad spend.
Get Clear on your Content Marketing Strategy: a 6-step framework for coaches & consultants
Content marketing builds authority as a coach or consultant while it serves customers. Here is how to build upon your StoryBranded message to create content your customers crave.
You Can Make It as a Coach – here’s why and how.
Here's how to sell coaching services. Training plus coaching is the most effective to learn and create change.
The 5-Step Results-Winning Marketing Strategy for Coaches and Consultants
Keep your StoryBranded clear message at the center of your marketing strategy. Here are the online marketing steps for coaches and consultants.
Books & courses
Business Made Simple Daily
Free 5-minute videos for 60 days of business growth. Start every day with a business teaching.
Business Made Simple University
Library of on-demand courses with workbooks, assessments, and more.
StoryBrand Marketing Livestream Course
Learn the framework in 2 days. Create your clear message and 5-part marketing plan.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
Marketing Made Simple
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business.
It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Business Made Simple
Is this blue book more valuable than a business degree?
Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing.
It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level.
New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value.
The Brand Gap
All the secrets to creating a brand identity that resonates across every aspect of a business–including its Web site and overall strategy!
- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today’s most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.
The Consulting Bible
The new edition of bestselling real-world guide to consultancy success, from the “Rock Star of Consulting” Alan Weiss
The second edition of The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary consultant, speaker, and bestselling author Alan Weiss shows you how to create an independent or boutique consulting practice and take it to seven-figure success. Step-by-step, this invaluable resource guides you through attracting clients, maximizing your value, and achieving your career goals.
One Hour Content Plan
Unlock Countless Content Ideas. Sell Your Products And Services With Ease. Get Your Content to Work Harder For You.
Does any of this sound like you?
- You NEVER know what to write
On most days you struggle to come up with blog post ideas and haven’t planned in advance what your content is going to be about. You’re always looking to fill a publishing queue.
- You chase after content trends
You go after what you think will make your post go viral or get more shares. There isn’t necessarily a thread in any of your content pieces.
Oversubscribed
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door? In cities with thousands of great restaurants, why do some restaurants require reservations months in advance? Why is it that some consultants, accountants, lawyers and healthcare professionals can charge exponentially more than others? In the modern marketplace, consumer options are virtually endless, intense competition is rife and so much is given away for free online.
Profit First
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Turning Pro
The War of Art
A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul.
What keeps so many of us from doing what we long to do?
Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece?
Bestselling novelist Steven Pressfield identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.
The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline.
Win Without Pitching Manifesto
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps in the form of proclamations that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals.
The twelve proclamations were written to inspire owners of independent creative businesses (e.g.: design firms & advertising agencies) to rethink how their services are bought and sold. Anyone who sells ideas or advice will find relevance in their teachings.
You are a Badass at Making Money
By Jen Sincero You Are a Badass at Making Money Master the Mindset of Wealth Learn how to save your money with one of the world’s most exciting self help authors Paperback.
Zag
“When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear “whiteboard overview” style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation.
The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough―today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:
– why me-too brands are doomed to fail
– how to “read” customer feedback on new products and messages
– the 17 steps for designing “difference” into your brand
Tools & Tech
Get social media done in a heartbeat. Create slide decks and documents with drag-and-drop design. Canva Pro includes unlimited storage for photos and assets. Access over 400,000 free photos and templates.
Manage your entire business with one tool. Cloud-based CRM plus invoicing and finance. Flowlu also offers Collaboration, Project and Task Management for you & your team. This is the best all-in-one tool I’ve discovered & like.
Like the “business version” of Gmail, Workspace allows for your branded email address – plus all the Google apps such as Calendar, Drive, Docs, Sheets, Slides, and more. Plus 1-100 TB of storage.
A free and robust email software. Automation workflows, contact tagging and segmentation, and a landing page editor. Free for up to 1,000 subscribers and 12,000 email per month.
Want to teach online courses? This learning management system offers all the things: an online course builder, video communication (possible to do away with Zoom), and online communities with courses
This is flexible organization for keeping your lists, processes, and projects. Imagine a whiteboard with sticky notes you can move around to keep track of things. The organization possibilities are endless.
Make the process easy for customers and colleagues to book a meeting with you. Eliminate the back-and-forth of scheduling meetings. This service offers a free version and upgraded features for a small price.
Create your bright brand with the help of Bright Brand.We craft your business into a brand customers understand, buy from, and love.