Hi, I’m Julie.

I bring clarity to your brilliance.

You’re a coach, consultant, trainer, or service professional with expertise to share. I’ll help you shape it into clear offers and a distinctive brand for your next phase of growth.

 

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Experience

Connecting people with possibilities

My sales career began with Girl Scout cookies! Since then, my work in learning and development, marketing, and sales has deepened what I’ve always enjoyed: listening for the heart of an issue and connecting people with solutions.

That combination shapes my work today—helping my clients understand their value, find the words for it, and make it easier for customers to understand their offers (and buy).

I particularly work with business service providers like coaches, consultants, trainers, speakers, marketers, and financial professionals who are ready to turn their expertise into clear offers and a distinctive brand.

Here’s how I uniquely guide clients:

1. I bring their brilliance into focus.
I uncover the natural talents that make each client’s work distinctive, then turn those insights into copy that clearly communicates their value.

2. I collaborate with every client. 
My clients are the experts on their business, and I bring the branding, messaging, and service packaging expertise. 

My guided Zoom sessions blend education, coaching, and co-creation. In the end, clients receive fresh insight with practical strategies, clear language, and next steps they can act on. 

Heart

Business is personal, i know that personally

My path here was rugged. I lost my husband when I was 45, and I finished raising our three sons on my own. At 50, I became a certified StoryBrand Guide (2019-2024) and launched Bright Brand. I needed to support my family and put my strengths to work. 

I’m a business geek at heart. Through Bright Brand, I guide expert service providers to package and sell their expertise through clear offers, compelling messaging, and a cohesive brand.

But sometimes, the first question is more personal: What do I want my business—and my life—to look like now? I understand that midlife can present significant life changes, and also rewarding opportunities.

That’s why I created The Midlife Business Edit, a place for midlife women to reimagine themselves and reinvent their businesses. 

For some women, that work comes first: discovering their next direction before bringing it to life through Bright Brand.

Build a business that fits the woman you’ve become.

 

Explore The Midlife Business Edit

Inspiration

A speaker with practical insight and a fresh perspective

I speak about the connection between your expertise, your brand, and the people you’re here to serve.

My perspective combines business experience with the personal experience of starting a business at midlife after losing my husband, while raising three sons.

I bring that perspective to conversations about:

  • Packaging your brilliance into clear offers.

  • Brand archetypes for service providers.

  • Mattering in the Marketplace.

  • Reinvention and entrepreneurship at midlife.

My goal is to help audiences recognize their value and leave with a practical next step.

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Contact Julie

Bring your brilliance into focus.

Book a free 40-minute strategy session. We’ll talk about your business, your goals, and whether Bright Brand is the right fit to help you move forward.

Book a Free Introductory Strategy Session