Executive on the Go

This business consultancy desired a complete refresh after 18 years in business. 

The project first included a look at their position and competitors, then we created a tagline, brand promise, brand story, and one-liner. 

We built upon that initial work and created a brand style guide which included a new logo, brand colors, and typography. Finally, we completed the project with a new website and a homepage funnel.

We have added to the website over time, which is easy to do with a well-organized site plan. Additionally, we have provided a custom content marketing plan and email streams.

“After looking at various firms from day one, we felt that Julie understood us. She captured the language and translated the brand so people can understand who we are and what we do.  She managed our project start to finish. After 18 years of business, 15K+ clients, over 10 iterations of our website and 3 logo evolutions, we now have what we wanted: a clear message with a website and funnel that will convert. We are thrilled!”

AnGele & Brandon Cade, CEO and COO

Kindred Life Ministries

What began as a messaging project for this nonprofit quickly became an opportunity to implement the new messaging in a giving campaign.

When the ministry’s annual golf tournament and auction was indefinitely postponed due to the pandemic, Bright Brand presented a strategy for an online giving campaign. We created an event page, a 3 email sequence, and 1 mailed sales letter.

Donors responded to the messaging – the campaign total surpassed projections by 15%. Best yet, it was only 4.5 weeks from idea to campaign completion.

“We hired Julie because we needed to clarify our message and strengthen our brand. The messaging that Julie created is motivating, unifying, and fresh. She began implementing elements of the message when we quickly pivoted our game plan due to the Covid-19 crisis. Our donors responded overwhelmingly to the messaging as it appeared in the giving campaign Julie created for us. Her ability to pivot and provide guidance as well as on-point copy was needed and appreciated.”

Mona Boelens, Executive Director

The EI Coach

This client was ready for a marketing strategy to elevate her business.

We first refined the marketing message, tagline, and established value propositions – all presented in her custom Brand Story Guide.

We then created a content marketing plan and guided her through our Simple Email Marketing course.

Since then, the client reports a higher-than -average open rate between 31%-46%. She has worked with us for additional messaging on an additional service, and copy for an interior page, lead generator, and sales email series.

“I wanted to expand my market reach and distinguish myself in my metro area. It was time for marketing strategy but I didn’t know where to begin.

When I started working with Julie Stroud and Bright Brand Marketing, I found the process easy. Julie kept everything on track and her collaborative style was energizing. I received much more value and personal attention than I have from similar services.

Julie took my words and crafted them into clear content my customers are responding to!”

Susan Clarine, owner and Master EQ-i Coach