Transform
courses & coaching to build your brand.
Breakthrough
programs to grow your brilliant brand.
1. Startup School: Build a Clear Brand that Sells
A 4-week intensive for entrepreneurs who haven’t hit consistent $10K months and are tired of guessing their way through marketing.
You’ll learn how to clearly communicate what you do, who you serve, and why your offers matter. We’ll define your Impact—so people get it, want it, and buy it.
● Core problem-solution
● Audience clarity
● The unique way you deliver results
You’ll walk away with a compelling message you can use everywhere—website, social media, conversations, and sales calls.
Because you can’t sell anything if people don’t understand what you offer.
Add the Accelerator Group Coaching for a more powerful outcome.
2. Create Your Instant Yes Brand
Create Your Instant Yes Brand is a 6-week flagship course guiding you to a brand customers instantly understand—and immediately want to work with. You’ll learn the full LITE Framework, from clarifying your Legacy and marketplace Impact, to defining your customer’s Transformation, and finally, bringing it all to life through Expression.
The course gives you the tools, templates, and guided steps to develop a clear message, differentiated positioning, and a brand identity that attracts ready-to-buy clients. The final three weeks are dedicated to Expression—your brand voice, archetypes, storytelling, and on-brand marketing strategies.
If you want personalized feedback, accountability, and implementation support, upgrade to the Accelerator Group Coaching: 8 weeks of coaching (including two bonus weeks), where you’ll apply what you’ve built, get expert eyes on your work, and start seeing traction in real time.
Because when your brand is clear, clients say “yes” faster.
3. The Instant Yes Brand Collective
The Instant Yes Brand Collective is a small, high-caliber implementation group for graduates of the Create Your Instant Yes Brand course. This is where clarity turns into traction.
You’ll join 4–8 dynamic business owners who are actively applying their brand elements, strengthening their messaging, and growing with intention. We meet for one hour, the first three weeks of each month, combining accountability, coaching, and strategic next steps—so you stop overthinking and start moving.
This is for entrepreneurs ready to implement, stay consistent, and build a brand that earns trust—and “Instant Yes” clients.
Faq
What is The LITE Framework?
The LITE Framework is Julie’s signature brand strategy method. Julie guides clients through the essential elements of establishing a brand in a simplified and logical process. In the end, you will have an aligned brand that is clear and authentic, resonating with customers and helping you show up with a consistent look, sound, and strategy to make your life easy and to build trust with your customers (so they convert and buy).
Can you explain what LITE means?
The LITE Framework is Julie’s signature process to establish and grow a brand. Legacy is why your brand exists, including your purpose, mission, vision, and values. Impact is what your position is in the marketplace, including who you serve, what your solution is, and how you do it differently. Transformation is who you serve, including your customers’ aspirations and the brand promise you offer them. Expression is how your brand shows up with a clear, authentic, and consistent brand look and sound. Julie guides you through what you need at each stage of your growth from startup, to growth and scaling, and even summit phases.
Should I take your courses or your coaching?
Accelerator group coaching programs are short-term (4-8 weeks) and are centered on the courses Startup School for younger businesses and Create Your Instant Yes Brand for more established businesses. You can take courses as a DIY experience or add on the Accelerator Group Coaching for either class for a full experience and better outcome. You can also book private coaching and strategy sessions whenever you would like.
How do I book single strategy calls at any time?
Yes! You can at any time book a strategy/coaching call with Julie by clicking here.
Your breakthrough starts here.
Clarity in your message. Alignment in your brand. Growth in your business. It all starts here.