Hi, I’m Julie.

I guide midlife female entrepreneurs to brand transformations.

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Joy

Let your work be a joy.

Every brand begins with a spark of brilliance.

Each of us carries a distinct blend of experience, purpose, and perspective — what I call your brand brilliance. But brilliance alone doesn’t build momentum. It’s clarity, alignment, and consistent expression that transform your ideas into a brand that truly resonates.

After years in learning & development, sales, and marketing, my love of business brought me to brand strategy. My path wasn’t always smooth — widowed at 45 and raising three sons solo taught me resilience, trust, and the fierce power of being seen.

I work with service providers and personal brands, creative professionals, and small business teams who want clarity, confidence, and messaging that actually converts.

A few relevant facts:

● 5 years as a Certified StoryBrand Guide (2019-2024).
● Certified Brand Strategist.
● Bachelor’s in Management and Certificate in Coaching.
● Available to guest on your podcast or speak at your event.

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Clarity

The Alignment Effect

Achieve brand resonance. Hear customers across the internet proclaim a resounding, "yes!"

1

clarify your brand.

 

2

align your identity.

3

Activate Your Influence.

Align

Build a brand that resonates

Build a brand that resonates and gets an instant “yes!” from customers. 

True brand power starts with alignment, not a logo. Through my LITE Framework, you’ll create a clear brand that feels authentic and performs effectively. 

I created the LITE Framework to provide a structured approach to building a brand. The core elements include:

  • Legacy – why you exist, your purpose and mission in the marketplace

  • Impact – what you do and how you are different

  • Transformation – who you serve, the aspiration your customer seeks

  • Expression – how you show up, your brand look, sound, and vibe

There’s no more piecing together tactics. Gain a clear blueprint (your LITE) to guide how you speak, sell, design, and lead.

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