Extraordinary
Refine your brand in one day.
Supercharge the process of branding your business with a custom VIP Day.
Personality
A brand is a business personified.
A brand is more than a logo. A brand is a sense-making strategy.
It’s a message conveyed through all the senses…
an aspiration that touches hearts…
a connection between a business and its customer.
A brand creates resonance and loyalty with customers.
You need a brand in today’s crowded marketplace.
And you can have it in one day.
Clarity
The secret to create a brand.
Brand archetyping is the personality profile for brands.
Put that together with a clear message + human-like tone of voice, and customers can’t help noticing.
The VIP Day is an original program with original tools I created to supercharge your business’s branding process.
Resonate
Tap into your customers’ aspirations and reach their heart.
The marketplace is crowded. It seems that everyone has a business these days. Solopreneurs and microbusinesses need a brand.
A clear brand identity offers:
Clarity for social media posts and content creation.
A clear look and sound that sets your business apart.
Increased consumer trust, which leads to increased revenue.
Empowered and confident business owners.
Your VIP Day Experience.
9:00 am – 10:15 am: Your clear customer persona.
The first rule in marketing is to understand your customer. We’ll create your brand customer persona, a tool you can use for years to contextualize all of your marketing activity.
10:30 am – 12:00 pm: Your clear brand message.
Next, we’ll establish the most important messages that motivate customers to engage and buy. The script provided is your brand copy to be implemented on multiple platforms.
2:00 pm – 3:00 pm: Your brand archetype mix.
Everyone has a personality. So does your business. When you know your dominant and influencing archetypes, you’ll understand how your brand can show up in the marketplace. It will influence how your brand looks and sounds, as well as your marketing strategies.
Here is what you get:
● Distinct customer persona.
● Your unique brand archetype mix (brand personality).
● Your brand message, written in your brand tone of voice.
● Brand tagline.
● Brand one-liner.
● Website headline.
● Lead generator concept.
● 2 social media posts using your brand message.
● Recommendations to implement your distinct brand.
Delivered in your custom Brand Identity & Message Guide.
Also included is your custom Marketing Playbook so you know exactly what to do after this power-packed day concludes.
Michael Bunch
“My VIP Day settled a lot of my marketing chaos. Julie captured my story and helped me discover who I am and how I want to do business. Getting a StoryBranded message along with understanding my brand archetype gave me a format to create content that resonates with my ideal customer. My world got simpler and the future looks brighter with these strategies!”
Michael Bunch Real Estate
Choose your VIP Day Experience.
Experience the deep dive of a VIP Day, suited to your business.
Zoom with you.
The most convenient and cost-effective way for a brand transformation. We’ll meet by Zoom with you and your business partner if you have one.
First Class in Nashville.
Come to Nashville for a deep-dive focus on your business. Like a luxurious retreat, you’ll be refreshed and ready to ride to the top. We can add a brand identity logo package and/or brand photoshoot to your First Class VIP Experience.
In-person workshop.
Include your team for an interactive day of establishing your unique brand. We’ll come to you; travel fees apply.
Ready to reach the next level of your success?
See what Bright Brand can do for your brand.